This is a sponsored conversation written by me on behalf of Tabio Socks. The opinions and text are all mine.
Let me explain. I’ve been finding new ways to engage my own community and support local business while still finding creative ways to sport a fun sockgame. One of my upcoming events is a Cocktail Class with local ramen noodle shop and cocktail bar, Crane Ramen. Originally based in Gainesville, they opened up a 2nd location in the 5 Points Historic District in Jacksonville. Crane is a very popular spot for having made from scratch ramen noodle bowls and a curated selection of Japanese whiskys , sake, and liquors.
This is my 3rd event I’m planning in August and it will be fun learning new techniques taught by Bar manager Austin, aka Dr. Reinhard on making Japanese themed cocktails. Although, I can’t share secrets , this was a perfect opportunity to invite Tabio Socks as a contributing sponsor to this event. Soon my guests will experience the exceptional quality Tabio is known for. Here is a bit more information about Tabio.
Tabio, a global 50-year old sock brand, provides 30 million pairs of premium quality socks a year all over the world through online stores and 280 boutiques in Japan, London, and Paris. Every pair of Tabio Socks is made with comfort in mind by craftsmen in Japan. Most people take socks for granted. Not myself and certainly not Tabio. Tabio obsesses over the smallest details of design the best sock possible. They even have a quality center that has over 30 items of equipment to test out the color, water-resistance, stretching. There are even a UV fade meter and a treadmill for some tests.
In the images below you will see some of the craftsmen. I had no idea you have to go through 15 years of special training in order to operate weaving machines. Normally its common to control knitting machines automatically, but these craftsmen have to tune the machines by hand. This is a much more intimate process.
Who started it all? I learned Tabio’s founder, Naomasa Ochi, started making socks at age 15. Naomasa Ochi is known as “the God of socks” in Japan. He’s no ordinary expert. He tests all of the styles out himself believing “It takes all of our five senses to evaluate products.” Here’s the funny part, I’ve seen pictures of him online barefoot. Check out Tabio’s IG stories and you’ll see! Naomasa has quoted his reasoning to “ keep my foot sharp when I try on a new product.”
Maybe one day I will get to meet the legend himself but I can’t wait to share his legacy in a unique way when guests attend my cocktail event. Stay tuned and I will share the highlights from the upcoming event
Factory Photos Courtesy of Tabio Socks